Digital Transformation

We’re Shaping the Next Wave of Digital Transformation

When it comes to digital transformation, organizations often prioritize the “what” and “how” before understanding the “why” and “who.” That’s the opposite of how it should be. Transformations should be centered around people. We believe that transformation should consider the total experience—one that empowers employees, engages customers and evolves business to compete for tomorrow.

Transformation initiatives are only successful if there’s a clear directive centered around delivering exceptional customer experiences, both external and internal. New technologies cannot be the end game. The customer needs to be at the core of the work, and everyone in the company needs to be involved.

Maximize Potential Through the Total Experience

Virtually every Forbes Global 2000 company is on some sort of digital transformation journey. A few of these transformation efforts have been very successful, but most have not. In fact, according to recent data a staggering 70% fail. If you’ve been part of a transformation journey, that number won’t likely shock you. Nearly everyone involved is familiar with the combination of people, process and technology attributed to the aspects of a transformation. However, companies often rush to purchase technology and then automate old, bad processes and people often become the afterthought to their technology purchase versus the driving factor.

If you think about all reasons why transformations fail, it all begins and ends with people:

Unclear goals and lack of effective communication
Lack of executive or management engagement or commitment
Lack of alignment between stakeholders
Neglecting digital culture
Focusing on technology, not people
Lack of focus on people benefits or front-end experience
Internal resistance to change

Here at Veracity, we believe there’s a new wave of digital transformation, one that leads with a people-first approach, both customer and employee, one we call the total experience (TX). The relationship between employee experience and customer service may be the most important yet overlooked piece in the digital transformation puzzle. Total experience requires a fundamental shift in better aligning both customer-facing and customer-impacting touch-points. Understanding that your customers and employees are two sides of the same journey, Veracity can help you enhance and empower that journey through improving processes and interactions, while using technology to connect.

By Aligning Every Individual & Touchpoint Towards the Common Goal of a Total, Cohesive Experience, Organizations can Become More Adaptive and More Disruptive.

Our Unique Approach

A total experience strategy is the muse for connection. From exceptional insights to building new touch-points that matter, we prioritize your people first across all our services, helping you compete for tomorrow, today. Our services include:

Digital Maturity & Business Model Assessment
Total Experience Strategy or Service Design
People Insights & Data Transformation
Transformation Strategy & Implementation Plan
Enterprise Architecture Strategy & Re-Platforming
Experience Design & Enterprise Mapping
Digital Acceleration Toolkits
Establishing Centers of Excellence

Digital Maturity & Business Model Assessment

Veracity will evaluate your organization’s digital maturity from a variety of different criteria: executive support for digital initiatives, team resourcing, culture, relationship management between business and IT, customer experience, support of sales and service touch-points and technology sophistication.

Total Experience Strategy or Service Design

Whether you call it total experience or service design, Veracity can help you create an unparalleled experience for both your customers and employees. We’ll define a holistic strategy formed on people, process and technology that benefits everyone involved with your organization—including customers, employees, users, and partners, so your business can deliver all-around exceptional experiences.

People Insights & Data Transformation

To lead with a people first strategy, you have to harness both your insights and data. Veracity helps unlock the power of your attitudinal and behavioral data to gain valuable insights to understand motivations, inform decisions and propel your transformation.

Transformation Strategy & Implementation Plan

Veracity works closely with your organization to prioritize improvement and develop a transformation plan that empowers phased growth. We will outline key performance indicators for every aspect of the plan to ensure success can be measured and continued improvement can be sustained.

Enterprise Architecture Strategy & Re-Platforming

Updating and modernizing technology and architecture can be an overwhelming prospect for many organizations. Throughout the entire transformation process, we take a comprehensive approach to technology redesign and migration. We start by assessing your current digital state, then work with your team to define and develop your future digital footprint that minimizes cost and reduces legacy risks and inefficiencies.

Experience Design & Enterprise Mapping

We make rapid experience and organizational improvements to deliver value to your business. Whether mapping your processes, outlining your systems or designing a better user experience, our focus is always to provide better insight, increasing business transparency and delivering real and lasting value to both your business and your customers.

Digital Acceleration Toolkits

Inflexible and unadaptable internal digital assets (UX Standards, Digital Design and Front-End Code) can be a hindrance to rapid change. Veracity helps you develop adaptable and reusable digital assets that can be used by internal and external developers and designers to quickly create new digital products and initiatives.

Establishing Centers of Excellence

It’s important, especially in larger organizations, to bring teams together under a single standard of business practices. We help you establish cohesive strategies, leverage insights, and develop a system of governance and support for your teams. Veracity works with the organization to define business standards, governance and process rules, establish best practice guidelines and develop digital acceleration toolkits that can be shared across the enterprise.

Our Unique Approach

Every organization has different needs, and we work alongside you to develop a personalized approach to meet your unique digital transformation needs. Our key areas of expertise include:

Digital Maturity & Business Model Assessment