Digital Coaching Brings a Modern Approach to Health and Wellness

Digital health coaching programs have gained popularity among healthcare insurers seeking to provide new ways for members to manage and improve their health and wellbeing. However, many of the programs available still relied heavily on telephone-based solutions and were often met with dismal results. Our client, one of the nation’s largest health insurance companies, embarked on a strategy to offer its members a new, modern solution that offers a mix of digital, video, text and telephonic support. The solution provides members with self-directed support while continuing to leverage high-touch, human-led coaching for higher risk cases. Veracity supported this execution through business advisory support, vendor management, user story development and IT partnership oversight.