Revamping a Winter Sports Brand, Online and On the Slopes

Nivis is a winter sports gear and apparel company formed by passionate young snowboarders. The brand had a core following and an active social media presence but lacked a compelling visual identity. Veracity partnered with Nivis to create an authentic brand experience and strengthen their digital presence. We designed a new logo that was bold, stylish and versatile. We also created a fully redesigned website with improved functionality. The sleek new website included an immersive homepage, a refined shopping page and more thoughtful content pieces. Our engagement resulted in a unique brand identity for Nivis, one that aligns with the company’s mission and vision for the future. The redesign has positioned Nivis to expand their product line and increase brand awareness, transitioning from a start-up apparel company to a recognized lifestyle brand.