Skip to main content


Pivotal Design Doesn’t Require an Explanation. It Speaks For Itself

We consciously create interactions for the subconscious. To us, an experience is produced by insights, integration and design communication, built to surprise, delight and influence your next move.

Small shape icon

We’re a diverse group of thinkers and doers with unmatched innovation. We don’t design for trends; we design for purpose—putting people at the center of all we do. Because it’s more than designing a service or experience. It’s designing a better way of doing business.

Shaping the Art of Transformation

Transform Pain Points to Points of Value

Where two worlds unite. We immerse ourselves in every journey and every process to expose challenges known or unknown—strategically transforming pain points to actionable insights, and work that counts.

Design with Intention to Empower Interaction

This is the art of transformation. We harness actionable insight to connect the dots between challenge and resolution—enabling technical solutions so well designed, they speak for themselves.

Meet Needs, Exceed Expectations

Loyalty is born from engagement. Whether retaining customers, employees or both, our revolutionary design deepens connections and exceeds expectations for experiences that never get old.

Our Methodology

To design for transformation, you must successfully innovate across three elements: solving valuable problems, enabling technology solutions and creating a source of value. Our people-first approach innovates across these disciplines for tailored solutions that drive growth across your business. Discover how:

Total Experience Design

Customer and employee experiences work in harmony to create the total experience. We reimagine engagements and design each interaction to simplify processes and create interactions that matter—intentionally empowering your employees and thoughtfully engaging your customers.

Service Design

We deliver a top-down view of your entire ecosystem—accounting for customer and employee needs by aligning operations both customer-facing and customer-impacting.

Journey Mapping

To visualize how people interact with a brand’s product, process or experience, we track user needs and perceptions to uncover real challenges and moments that matter.

User Flows

We immerse ourselves with each of your users, strategically mapping out the steps they take to complete a task, challenge, goal or entire experience.

Brand Development & Activation

We elevate your position in the market through currentstate assessments and competitive analysis, defining differentiators through bespoke branding and relevant content strategy.

Content Strategy, Creation & Taxonomy

We evaluate your entire content landscape—articulating what can be reimagined for a more streamlined, findable, and engaging communication structure.

Design Systems

We empower speed to market by designing systems of components at scale—driving consistency and efficiency across all platforms and audiences throughout the entire experience.

Rapid Prototyping

To accelerate innovation, we prototype to quickly prove the desirability, feasibility and viability of solutions that address actual user needs—providing space for the best creative solution.

Architecture & Solution Design

We draw guidance from various enterprise architecture viewpoints to create holistic design solutions, from reassessing current systems to creating new—here, we ensure our strategy meets your specific needs. 

Revitalizing Digital Experience Through Persona-Driven Strategies

Veracity transformed their website to a powerhouse revenue stream—bringing their high-touch service to life through a personalized Sitecore solution.