
Customer Experience
Customer Experience
Transformations fail for one, simple reason: the experience doesn’t meet the customer’s needs. That’s why we take customers on the transformation journey with us—uncovering what drives their decisions across the entire journey to deliver long-term value. Veracity brings people-first design expertise coupled with leading-edge technology to every project.
We build omni-channel, end-to-end solutions for lasting impact. In short: we help you make your customers feel empowered.
Everyone understands customers are fundamental to their business. In fact, an organization’s biggest investments are likely spent to improve their customer experience (CX)—from enhancing self-service options, to creating a better website or offering greater channel flexibility. The sole focus on customer-facing touchpoints ignores the impact an incorrect bill, a late order or claim can have on customer satisfaction. It’s clear that there is an intrinsic link between the back office and the success of any CX program. The term “back office” itself implies lesser impact on customer experience, perhaps a better framing would be customer-facing and customer-impacting. When back-office problems exist, they have frontstage consequences: poor service, customer frustration, and inconsistent channels.
Veracity’s customer experience team brings together integrated cross-discipline members, developing strategies that help our clients manage the entire customer experience; both customer-facing and customer-impacting. We partner with enterprises to build data-driven solutions that track every interaction a customer has with a brand, giving our clients a 360-degree view for improving customer satisfaction, building stronger customer service, delivering innovative experiences and fostering brand loyalists.
We bring together integrated cross-discipline teams to develop strategies and build data-driven solutions, providing our clients with a 360-degree view of their customers to help them improve relations, deliver superior experiences, create brand loyalists and lead over their competitors. To promote and expedite change, we implement unified customer experience strategies that enhance the customer journey and help you excel in the following areas:
Channel Flexibility is critical to ensuring your customers are getting the most consistent, efficient service no matter which channel they use. Our strategies help you design and build solutions that allow your customers to seamlessly switch between channels without losing context of their conversation or journey. We help manage every interaction, so you can provide better, more personalized experiences based on your customer’s history and behavior, developing solutions built on preference.
A well-designed customer experience is nothing without visibility. The goal of our customer experience solutions is simple: to help you create greater brand awareness and drive deeper engagement with your customers. We work with you to define strategies that elevate your brand’s presence, build strong relationships and engage in meaningful conversations with your customers for maximum visibility and reach.
Great customer service means embracing flexibility—empowering customers to engage on their terms, wherever they want, and whenever they want. That’s why we focus on designing seamless journeys that simplify access to information and communication and put the customer in control every step of the way.
The customer experience journey goes beyond a single brand interaction or a specific channel; it weaves through multiple touch-points across many channels. Our proven approach to designing a cohesive brand story threads a diversity of touch-points into one seamless experience, allowing for intuitive interaction and simple guided journeys.
Your customers don’t suffer from a lack of information, they’re drowning in it. That’s why it’s vital to create personalized experiences that cater to individual needs with relevant, targeted content and user-customized features across all platforms. Veracity combines our human-centered design approach with powerful personalization capabilities to deliver design experiences with maximum flexibility so customers can access information and service they need, no matter where they are in their journey.
The driving force of our business is our strategic client partnerships and our goal is to deliver the best, most innovative solutions. Therefore, the alignment to deep expertise in technology platforms is also vital to our business. We have a long history of partnerships with key players recognized on the Gartner Magic Quadrant and the most sought-after technology products in the industry. Here are just a few of our strategic alliances: