This Fortune 50 global Food Distribution company needed to strategically position their brand in a way that would separate their services from similar companies while also appealing to the right audience. To solve their brand identity challenge, they partnered with Veracity to create succinct brand positioning designed to instill confidence in their go-to-market strategy and authentically embody the soul of the business.
The result? Differentiators demonstrating their commitment to customer centric-culture and operational excellence, ranking above competitors on customer solutions and best-in-class marketing, and delivering on their vision of becoming the last supply chain partner any restaurant will ever need.
Four Tailored Brand Differentiator Stories that Speak to Level of Customization
Competitors Analyzed to Define Market Whitespace & Positioning Strategy
Brand Tone Development, Mission & Vision Blueprint Articulating “How” They Do Business