(ISC)2, the world’s leading cybersecurity consortium, was facing challenges providing a user-centric, member-focused website experience. Existing members found it difficult to track and maintain professional certifications, sign up for and attend continuing education events and contribute research to whitepapers necessary to advance their careers. The organization was in need of refinements to their primary website—and needed a new platform to support their bold vision of modernizing their online presence with a focus on authentically connecting with new and existing members.
With a re-platform to Sitecore driving the experience, Veracity dove deep into every part of the organization—conducting user research, 1:1 interviews, vision workshops and analyzing data and systems to define a vision. By defining and delivering a personalized user experience across all touch-points, we enhanced the brand’s perception and demonstrated the value of membership, resulting in increased enrollment, robust community engagement and an improved bottom line.