A global investment professionals association was looking for ways to improve their advocacy efforts and showcase the impact of their Chartered Financial Analyst (CFA) program on Sitecore. To get there, they needed a partner with a holistic view; a partner that could redefine the entire user experience in a way that emphasized their ethical and professional excellence to better connect with members.
Through robust user experience assessments and heuristic evaluations, Veracity saw an opportunity to streamline the entire user journey, drive engagement and build loyalty. We identified multiple challenges and converted them into comprehensive opportunities across a range of factors from audience development, content creation (and re-engineering), search engine optimization to platform optimization and improved search functionality within Sitecore. In the end, Veracity redesigned the end-to-end user experience—increasing relevancy and traffic, while fulfilling our mission to bring the organization’s digital presence in line with its remarkable reputation.