The result of one of the largest bank mergers in the last decade, our client wanted to facilitate a fast path to digital innovation where profitability and customer motivation go hand in hand. But the urgency to understand how users engage with their financial products and services brought too many research projects and not enough researchers.

That’s where Veracity stepped into the picture. Our experts supported research efforts through moderated usability and prototype testing, evaluation of existing data and the collaboration with design and product teams to outline the best ways to study specific issues and define the niche differentiators necessary for our client to command the industry.