Capabilities
Advisory, Strategy & Research
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the veracity difference
Listen, Learn, and Act
In today’s digital economy, data, automation and AI deliver opportunities for true business transformation; including next-generation customer experiences, greater operational efficiency and new revenue streams. That’s why our team of passionate analysts help you translate those insights into true business value, making it easy to access, interpret and act. Veracity offers comprehensive, business-focused data services to enable data-driven insights, drive growth, increase profit and enhance people’s experiences.
Shine Light into Blind Spots
We use diverse methods to deeply understand people’s journeys. From attitudinal to behavioral data, insights shape our strategy; from designing experiences to creating touchpoints, our solutions are data-driven.
Continuous Listening
Retaining customers, top colleagues, or B2B partners depends on hearing their concerns then acting on them. Using your data channels helps spot warning signs and reverse negative trends before it’s too late.
Competitive Intelligence & Market Analysis
Identify your competitors and evaluate their strengths and weaknesses. Here, we determine (and insightfully define) your positioning to increase brand relevancy, value and differentiation.
Analytics & Business Intelligence
Apply techniques for exploration, mining and analysis to transform data into insights, growth, profit and efficient operations. We foster data literacy in your organization, providing tools and training to enhance expertise with AI insights.
Related Case Studies
Solutions in Action
Practice leaders
Meet the Experts
Ashley Cook, Director Research & Insights, BX
In today’s data-saturated world, research is crucial to inform high-quality experience design decisions. Merely having an eye for users and listening isn’t always enough—measuring experience with the right level of confidence to make informed decisions is critical. Remember, you measure what you get at the expense of what you don’t.
Terry Peters, Associate Director of User Experience Strategy, BX
Strategy is more than consulting; it’s a bold dance between innovation, business goals, igniting market insights and user obsession to fuel unstoppable growth.
John Neuhoff, Senior UX Researcher, BX
UX research ignites impactful, meaningful transformation. It creates groundbreaking user experiences, setting new standards for engagement and impact.
Gaea Payton, Senior UX Researcher, BX
UX research bridges the gap between user needs and business goals, crafting bold, intuitive solutions that transform and elevate experiences.