Data & Artificial Intelligence

We leverage data and AI to achieve business goals by identifying data sources, selecting tools, defining KPIs, and establishing processes for governance. We work with you to establish your path to readiness and help put a plan into action for making informed decisions and gaining a competitive advantage grounded in insights.

We identify and enhance your data based on business rules to resolve integrity issues, ensure consistency, and pinpoint quality problems. We assist in implementing tools for ongoing quality monitoring and correction, ensuring your data is timely and accurate. This involves creating tailored solutions such as master data systems, self-service analytics platforms, data fabric architectures, or data mesh models, alongside establishing clear data policies, procedures, standards, and selecting suitable data management tools.

We maximize and manage the value of your data assets by helping you establish governance, processes and tools to manage them effectively. This could include setting standard data definitions, assigning decision-making rights, appointing data owners, monitoring compliance, and promoting a culture of data awareness. By implementing these measures, we can help you cultivate an environment where data is reliable, accurate, and used to its fullest potential.

We work with you to optimize and improve your experience journeys through collecting and analyzing customer data. Our 360-approach incorporating both attitudinal and behavioral data will ensure customer-approved products and services and competitive differentiation.

The sky is the limit with AI, but that doesn’t mean it should take over every process and task in your company. Some things are better for machines to do and some things are better for humans to do. We make it our business to know the difference and help you focus your AI investments in places that can bring the most bang for your buck. We can evaluate any part of your business for possible AI implementation, but typically focus on AI related to discovering market and user insights, processes automation and employee efficiency. While the latest ChatGPT AI novelty is exciting, we get most excited about AI that can make your business run better and create a better experience for your customers and employees.

This is where the real work begins. We handle all the nitty-gritty details of your AI setup, ensuring it’s primed and ready to go. From data readiness and auditing to process mapping and tool selection, we’ve got you covered. Plus, we team up with leading tech providers like ServiceNow, offering seamless AI integration for chatbots, content generation, and market insights.

Initially, we shared the same concerns about AI as you might have: fears of job loss and reduced human involvement. However, we envision a brighter future. Picture delegating tedious tasks to machines, freeing up your team for meaningful projects. AI isn’t a replacement; it’s a partner, simplifying tasks and amplifying human potential. Similarly, with customers, AI enhances experiences by handling routine tasks, allowing for more focus on meaningful interactions.

Yet, convincing others of this positive future can be a challenge. That’s where we excel. As experts in change and brand management, we craft strategies to instill trust in your vision and encourage adoption. Whether through tailored communication plans or engaging activities, we ensure everyone sees your company’s future with the same excitement you do.