Content Strategist

Veracity Consulting Group (VCG), an RGP company, is a global, digital consulting firm headquartered in Richmond, Virginia. What started in 2015 as a small group of consultant trailblazers has quickly transformed into the fast-growing firm innovating Fortune 500s that you see today.

Our team is made up of technologists, strategists, and creative problem solvers who have one goal in common: creating fluid, sustainable solutions that support business growth. We come together as one team to deliver transformative results. While we take our work seriously, we never lose our playful spirit, and we pride ourselves on our fun and energetic culture.

Are you looking for an environment where you can uncover and implement thoughtfully crafted solutions to real experience problems?

Today, we’re ready to add a Content Strategist to our team. Our Content Strategists work with high-profile clients on large-scale digital transformation efforts overseeing the successful delivery of projects from start to finish. The Content Strategist plays a critical role in managing client relationships, leading cross-functional project teams and ensuring projects are delivering business value to our clients.

 Responsibilities of Role:

• Conduct and analyze content and user research to identify strategic content needs and critical gaps across user journeys.
• Conduct audits and analyses to improve existing content and structure.
• Conduct usability tests, including card sorts, tree jack test, moderated user tests, etc.
• Gather insights and synthesize outputs from testing and discovery sessions into and actionable strategies.
• Analyze website content tagging, organization and hierarchy to offer strategic recommendations for optimization.
• Create user flows, wireframes and site maps.
• Deliver high-quality strategic materials such as user personas and governance materials that include content templates and guidelines to ensure consistency across platforms.
• Demonstrate problem-solving skills in resolving complex cross-functional issues as they relate to content and user experiences.
• Prioritize feedback on strategic solutions for continuous improvement efforts and future-state roadmaps.
• Facilitate workshops rooted in the design thinking methodology to discover insights that lead to innovative, modern solutions.
• Be a storyteller who brings ideas to life, garnering influence, buy-in and adoption across project teams.
• Design and optimize content layouts that enhance user engagement and accessibility.
• Work closely with designers and developers to create intuitive site structures and navigation, implementing cohesive design strategies while incorporating an understanding of technology capabilities/limitations.
• Establish metadata standards and guidelines for tagging and categorizing content.
• Write change communications, illustrating the benefits of change and upcoming expectations in a simple, concise way.

Skills:

• Strong knowledge and experience creating taxonomies and information architectures
• Strong written and verbal skills
• Ability to distill complex information simply
• Experience creating personas, user journeys and governance materials
• Thorough understanding of design-thinking methodologies
• Advanced research and analytical skills
• Strong UX/UI background

What We’d Like to See:

• Strong decision-making abilities and autonomy. Must be able to take strategic findings and make actionable recommendations for improvements.
• Outstanding communication skills, both written and verbal, in addition to the ability to comfortably conduct face-to-face interviews, focus groups and workshops.
• Ability to identify appropriate methodologies and tasks required to uncover desirable information, as well as a willingness to work with business stakeholders to complete any content-focused research.
• A flexible, versatile and collaborative approach to project work that is still grounded in methodology and backed by research.
• Excellent, highly creative communication and critical-thinking skills
• Experience managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams

Minimum Qualifications:

• 5+ years writing and/or managing web and mobile content, preferably for interactive user experiences
• Bachelor’s Degree or equivalent in English, Journalism, Communications, Marketing, Information Systems, Information Architecture, or related field

Candidates Must Provide:

• Current Resume
• Portfolio and samples of similar work products

Summary of Benefits*

• Competitive compensation
• Comprehensive medical plans
• 401k Savings Plan with Company Match
• Employee Stock Purchase Plan

*Benefit eligibility may vary based on employment status upon hire

Base Pay Range $60-$80/hour W2

All compensation is commensurate with employee qualifications, experience, and other factors including geographic location, market, and operational factors.

Equal Opportunity Employer
Veracity Consulting Group is proud to be an Equal Opportunity Employer and committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity, age, physical or mental disability, genetic information, or veteran status, and encourage all applicants to apply.

Visit our website at www.meetveracity.com to see the amazing work our teams have done and continue to do!