The National Science Foundation (NSF) Education & Training Application (ETAP) aims to promote academic innovation by connecting students and educators to scholarships and training opportunities. However, vague brand messaging surrounding its mission statement, combined with a labyrinth of unclear application steps and deadlines, led to applicant frustration and help–desk overload.
The inconsistent experience also made it hard for principle investigators (PIs) to complete their tasks of posting worldwide opportunities to ETAP, as well as reviewing applicants and reporting their awards back to NSF.
Veracity collaborated with NSF to implement a range of innovative features and best practices for its overall experience. These solutions provided applicants and PIs with step-by-step guidance for application ease—from an applicant‘s initial assessment to final notification. Additionally, we uncovered ways to support PIs, making it easier to list program offerings from universities around the world by establishing an intuitive backend experience.