While they use a variety of tools to accomplish this, the C-Suite superheroes in arguably some of the most successful and innovative companies in the world, like Apple and IBM, use a methodology called design thinking to elevate their business. According to Harvard Business Review, 87 percent of companies using design thinking report increased innovation. It’s their secret formula for success and you can use it too.
So, what the heck is design thinking?
Design thinking is not your run-of-the-mill problem-solving approach; it’s the rockstar of creativity, collaboration, and making a real impact. It’s about understanding challenges your users from every angle, bringing people together, and embracing a mindset that says, “Yeah, let’s try something crazy and learn from it!” And you can use it to tackle any kind of business problem or explore any kind of opportunity in the market, both for customers and your employees.
Principles of Design Thinking
How the C-Suite Implements Design Thinking
Strategies for Innovation and Growth Using Design Thinking
So, in the epic saga of business, design thinking is your superhero sidekick. It empowers C-Suite—and not so C-Suite—legends to lead innovation in their companies with agility and a heart full of empathy for their users. Whether you’re a startup or a corporate titan, you can unleash design thinking in your business, and watch it soar to new heights.
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