Art for Journey, a non-profit organization transforming their community through art therapy, struggled to attract new donors, volunteers and partnerships with an inconsistent brand identity that didn’t reflect their mission and social impact on the community. To breathe life to their vision and expand their social footprint, they partnered with Veracity to demonstrate how they transform lives through art and community.
To tell their authentic story, Veracity conducted numerous stakeholder interviews and discovery sessions—articulating their current challenges to effectively craft an identity that humanized their mission and amplified their voice. From thoughtful logo development to an elevated website with enhanced usability, each brand element artfully told the story of their impact on the community.
Implemented Donation Feature to Facilitate Online Donations & Attract Volunteers
Developed a Cheerful, Empathetic Brand Identity Inspired by Celebration & Self-Healing to Tell the Story of How They Transform Lives Through Art & Community
Holistic Approach to Design Delivery Improved Website Functionality, Usability & Brand Recognition