A global consulting and project solutions firm was updating and implementing enterprise-wide platforms to improve employee and HR services. Their current platforms needed were unable to easily target data, content and experience relevant to each user. Knowing that a one-size fits all or even most approach did not work for this global organization, we worked to define and implement persona data attributes to drive personalized experiences, targeted content and system permissions for their employees across current and future platforms.

Veracity got to work conducting user and stakeholder sessions to define personas, defined by workforce segments, and data attributes. This defined list of attributes aligned to employee needs and current and future system data fields. To efficiently manage the persona attributes over time, we developed thoughtful frameworks and guidelines for governance on how to build, implement and scale into the future. These attributes would define the rules in Active Directory for targeting data, content and information across enterprise-wide systems and platform.