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Ashley Cook

Director of Research, Brand Experience

In today’s fast-paced digital world, businesses face an ever-increasing challenge: how to effectively manage the vast sea of information that surrounds us. This information overload often leaves employees drowning in data, struggling to find what they need, and feeling disconnected from their workplace. But fear not, there’s a revolutionary solution—Persona Data Management. A method designed to transform your digital workplace with hyper-personalized experiences.

the dilemma

Battling Information Overload

Picture this: You’re at your desk, trying to gather crucial information to propel your project forward. The clock is ticking, and you’re faced with an overwhelming amount of data. You’re not alone. And many employees today find themselves in similar situations, grappling with a relentless storm of information that makes it challenging to pinpoint what’s truly relevant. Time is precious, and navigating through this information maze consumes it at an alarming rate.

Adding to the complexity is the fact that existing systems often fall short in delivering personalized, meaningful content. This heightens the issue, leaving employees frustrated and disconnected. It’s time for a change that empowers organizations to navigate information overload, ensuring seamless accessibility and fostering personalized experiences for their workforce.

The Solution: PDM—Your Digital Workplace’s Best Friend

Persona Data Management (PDM) bridges the gap between data chaos and meaningful, personalized interactions. PDM’s mission is to revolutionize the way we consume data, empowering employees to thrive in data-rich environments through precise and efficient personalization. Let’s define the goals of PDM:


Understand Users Intimately

PDM starts by systematically defining the current state of your users. This helps us paint a detailed picture of who your employees are and what they need.


Shape the Future of User Data

With this understanding, we create a future state definition of user data and the incredible experiences it will enable. Imagine a digital workplace tailored to each employee’s unique needs and preferences.


Chart the Path Forward

We build a roadmap for capturing and utilizing the necessary data to realize these desired experiences. Your digital workplace’s transformation is in motion.

Elevating Trust, Communication, and Connectivity

Every employee should feel valued and represented in the tools and processes they interact with on a daily basis. Look to enhance communication with tools that meet the unique needs of diverse functions, business units and industries.

View this success story to explore how we helped a life insurance organization unite their workforce of +10k employees—strategically optimizing their technology investments in a way that set them up for success with hyper-personalized experiences.

How PDM Delivers Impact:

Experience Personalization: PDM enables dynamic experiences based on factors like role, region, and individual attributes.

System Permissions Made Easy: Automated approval flows, streamlined system access, and provisioning workflows make navigating complex permissions a breeze.

Effortless Communications: Configure distribution lists and attributes to precisely target content, ensuring the right message reaches the right people.

Streamlined Onboarding: Automated onboarding procedures strengthen internal relationships and provide newcomers with increased visibility from day one.

Learning & Career Development: Empower employees with awareness, access, and engagement in learning and career development resources.

Robust Reporting & Analytics: Standardize data, align systems, and integrate them for comprehensive insights across your organization.

Enhanced Networking: See your colleagues more clearly across the organization, including key points of contact and subject matter experts.

Want to Learn More?

Persona Data Management is the key to revolutionizing your digital workplace. It’s a solution toward a more personalized, efficient, and connected work environment where employees feel valued and empowered.

Want to learn more? Contact us today to discover how we can help your workforce thrive.