For this non-profit education organization, building a strong digital presence was essential to becoming a thought leader in the classical liberal space in higher education. However, their previous website presented multiple challenges, including a lack of targeted content and strong positioning, unclear navigation, and an undefined SEO strategy. In response to their digital challenges, the organization set out to transform their online presence, hoping to establish themselves as a dependable resource with a modern, user-friendly interface and clear journeys for each unique target audience.
To enhance the organization’s online presence, Veracity combined technical WordPress expertise with a comprehensive design, content and SEO strategy. Through human–centered strategies and user persona development, we redesigned the site to align with their audience needs for a compelling digital experience.
Built a Robust Content Strategy in Support of 3 Unique Persona Profiles
Developed a Comprehensive 3-part SEO Strategy
Simplified Traffic Acquisition with Revised URL Structure