After being acquired by new ownership, an online retail business was looking to revitalize their brand identity and create a series of touch-points to connect with a new generation of customers who share their passion for winter sports.
Veracity helped the brand showcase its products and services through a complete rebranding, which included brand identity development, new logo design and a mobile-responsive e-commerce experience using WordPress. Our streamlined approach incorporated dynamic search that made it easier for customers to find and purchase their products online. To show the products in action in a way that resonated with their new target audience, we created an engaging content strategy and social media integration throughout their site—bringing their brand to life through relatable content and increased brand value.
Created a Refreshed Logo That Was Easily Adaptable Across Their Omni-Channel Assets & Merchandise
Designed and Implemented a Mobile-Responsive E-commerce Experience Using WordPress
Designed First-Pass of Products Being Brought to the Winter Sports Market