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Connecting with a New Generation Through Brand Identity

Industry

After being acquired by new ownership, an online retail business was looking to revitalize their brand identity and create a series of touch-points to connect with a new generation of customers who share their passion for winter sports.  

Veracity helped the brand showcase its products and services through a complete rebranding, which included brand identity development, new logo design and a mobile-responsive e-commerce experience using WordPress. Our streamlined approach incorporated dynamic search that made it easier for customers to find and purchase their products online. To show the products in action in a way that resonated with their new target audience, we created an engaging content strategy and social media integration throughout their site—bringing their brand to life through relatable content and increased brand value. 

Veracity revitalized their brand identity to showcase their evolving product line and services as well as connect with a new generation of customers.

Revamping a Brand Identity Through Thoughtful Design

Veracity drew inspiration from nature to construct a brand identity that effectively conveyed their enthusiasm and devotion to winter sports. Through this approach, we created a unique and compelling brand strategy that exudes freshness and vitality, designed to resonate with their audience. With multiple brand elements that represented their commitment to adventure and exploration, we developed brand badges with an elevated logo featuring stylized mountain iconography. And, by designing with versatility in mind, our fresh identity and logo design stood the test of time on a variety of merchandise mediums across their full, omni–channel shopper experience. 

Purpose-Driven Merchandise Reflects Brand’s Commitment to Nature

To demonstrate their commitment to quality and durability, Veracity designed a trend-forward product line of hats, t-shirts and winter sports gear. This purpose-driven merchandise featured their versatile, redesigned logo and nature-inspired color palette to increase brand awareness for their new generation of customers and fan base. 

Curating an Engaging Social Content Strategy

To effectively engage their new demographic with relevant content and brand awareness opportunities, we created a robust social media strategy, covering everything from evergreen posts to product education—incorporating their product and lifestyle photography in a way that told a seamless, consistent story across all social channels. And, to increase engagement and heighten brand perception for their new audience, Veracity designed customer testimonial templates—bringing relatability to their feed while allowing for templatized content, simplifying content planning for the future.  
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Project Showcase

Discover how we designed a compelling brand strategy for a winter sports brand, from logo creation to purpose-driven merchandise.

Project Outcomes

Created a Refreshed Logo That Was Easily Adaptable Across Their Omni-Channel Assets & Merchandise

Designed and Implemented a Mobile-Responsive E-commerce Experience Using WordPress

Designed First-Pass of Products Being Brought to the Winter Sports Market

Grow with Veracity

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