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Innovative Platform Offers a New Approach to Health Insurance

As one of the largest healthcare insurers in the world, our client wanted to fundamentally change how consumers shop for health plans.

Flexible Platform for Health Plans

Our client, serving more than 70 million people, is one of the largest healthcare insurers in the nation. To maintain their competitive advantage, they wanted to create a new platform solution that would allow consumers more flexibility in their health plans with options to mix and match components. Having worked with Veracity on strategy projects, they sought our expertise to help build out their case study and execution roadmap. Working closely with key stakeholders, we created a comprehensive case study outlining benefits and costs associated with the new solution. Our team of skilled consultants was brought in to lead implementation, functioning as product owners throughout the process. As a result of our efforts, the company has successfully launched new go-to-market platforms and channels as well as a new way to offer products to their clients.

Services

  • Growth & Market Strategy

  • Brand & Product Strategy

  • Innovation Strategy

  • Customer Experience Strategy

  • Program & Portfolio Management Execution

  • Roadmap Development

  • Growth & Market Strategy

  • Brand & Product Strategy

  • Innovation Strategy

  • Customer Experience Strategy

  • Program & Portfolio Management Execution

  • Roadmap Development